Role Responsibilities

  • Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • Collecting and analysing data regarding consumer patterns and preferences
  • Writing advertising copy and media scripts, and arranging television and film production and media placement
  • Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • Interpreting and predicting current and future consumer trends
  • Planning, developing and organizing advertising policies and campaigns to support sales objectives
  • Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • Researching potential demand and market characteristics for new goods and services

    Skill level

    Highly skilled
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