Advertising and public relations managers

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations.

Skill level: Skilled

Check your pay

  • The majority of Advertising and public relations managers earn a salary between ETB3,361 and ETB20,414 per month in 2024.
  • A monthly wage for entry-level Advertising and public relations managers ranges from ETB3,361 to ETB13,676.
  • After gaining 5 years of work experience, their income will be between ETB4,300 and ETB18,139 per month.

Job Responsibilities

  • Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
  • Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
  • Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
  • Leading and managing the activities of advertising and public relations staff
  • Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
  • Establishing and directing operational and administrative procedures
  • Planning and directing daily operations
  • Overseeing the selection, training and performance of staff

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