Job Definition

  • planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
  • negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
  • planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
  • leading and managing the activities of advertising and public relations staff
  • establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
  • establishing and directing operational and administrative procedures
  • planning and directing daily operations
  • overseeing the selection, training and performance of staff

    Educational level

    • Semi-skilled