Tasks and duties

  • Promoting goods and services by telephone or electronic mail, following scripts and working from lists of contacts
  • Maintaining statistics of calls made and successes achieved
  • Recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • Arranging processing and dispatch of goods and services, information kits and brochures to customers
  • Creating interest in goods and services, and seeking a sale or an agreement to see sales representatives
  • Reporting competitor activities and issues raised by contacts for attention by managers
  • Arranging appointments for sales representatives
  • Submitting periodic reports on telemarketing activities and results

    Skill level

    Semi-skilled
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