Advertising and public relations managers

Tasks and duties

  • Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization
  • Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies
  • Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization
  • Leading and managing the activities of advertising and public relations staff
  • Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources
  • Establishing and directing operational and administrative procedures
  • Planning and directing daily operations
  • Overseeing the selection, training and performance of staff

    Skill level