Tasks

  • planning, developing and organizing advertising policies and campaigns to support sales objectives
  • advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • writing advertising copy and media scripts, and arranging television and film production and media placement
  • analyzing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

    Educational level

    • Unskilled
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