Survey and market research interviewers

Survey and market research interviewers interview people and record their responses to survey and market research questions on a range of topics.

Skill level: Semi-skilled

Tasks and duties

  • Contacting individuals by telephone or in person and explaining the purpose of the interview
  • Asking questions following the outlines of questionnaires and surveys
  • Recording responses on paper or entering responses directly into a computer database through computer- assisted interviewing systems
  • Identifying and resolving inconsistencies in responses
  • Providing feedback to survey sponsors concerning problems in obtaining valid data
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