Public relations professionals

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.

Skill level: Highly skilled

Check your pay

  • The majority of Public relations professionals earn a salary between €2,333 and €7,236 per month in 2024.
  • A monthly wage for entry-level Public relations professionals ranges from €2,333 to €4,691.
  • After gaining 5 years of work experience, their income will be between €2,774 and €5,347 per month.

Job Responsibilities

  • Planning and organizing publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programs and practices, and preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
  • Organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organizations and arranging interviews with publicity media
  • Attending business, social and other functions to promote the organization
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

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